3 Best Secrets to Increased Facebook Group Engagement 2022

Every Facebook group needs amazing engagement to grow and thrive,I'm about to show you exactly how to get the kind of engagement in your group that grows it organically without you having to do anything.

3 Types of Members Who Help Manage Your Facebook Group

You are only one person, therefore attempting to be everything in your group is not a smart approach to help it grow. Different members of your group wish to fill these important roles. Allow them to assist you in increasing engagement on Your Facebook Group. Here are the three types of roles that your members will begin to fill.

protectors

First and foremost, you have your protectors.  They are the members who are most concerned with guaranteeing that your group remains a safe haven, the type of haven they've come to know and love.

This means that they are going to flag and notify you of any content that they don't believe falls in line with the culture of your group.

This is a great person to have  You naturally have somebody going in and making sure that your group stays awesome.

validator

I love validators in a group. They are the ones that let everybody know how awesome they are.

They are continually telling you that you can do it. They are the motivators, the inspirers. They are the cry-on-my-shoulder kind of people.

The more of those people you have in your group the more people will be coming back for more.

connectors

The third category is our connections, who like tagging other members. This implies that they will drop someone's name whenever they find a job opportunity, a link, a collaboration, or any other possible opportunity.

This creates a feeling, a community, and an environment in which all of your members feel as though they are in it together.

It is critical to recognize and reward your active members.

Reach out to those connectors, validators, and guardians individually and express how much you appreciate their contributions to your group.

Establish Boundaries to Help Members Know What's Allowed

Setting good boundaries is now the only way for your members to truly understand their role in your community and how they should engage.Setting up rules inside your Facebook group is the simplest approach to establishing boundaries.

It is critical that these guidelines not be seen as a kind of punishment or restriction.Consider them a training method and develop your group members.When you go out and establish guidelines, your members will know precisely how to interact.

One of the biggest mistakes that I see is turning on post-approval This means that the admins have to do all the work to review and approve every post that comes into the group.

This doesn't help your audience really learn how to engage. What's better is to allow everybody to post exactly when they want to and to then use your rules to guide them and teach them what works and what doesn't within your group.

Posts Your Members Can Copy: Ask for Decision Support

As the leader in your Facebook group, it's really important that you show your members how they should post. We call this post mirroring.

 Now a lot of your content is going to be branded,all of your promo content, flash sales,but there is a portion of what you post that should be unbranded.

This is the content that your members are going to see and start to mimic. The easiest way is to post questions.

Questions are massively engaging,and here are a few kinds of questions that you can ask to get the ball rolling.

Posts Your Members Can Copy: Ask for Opinions

What are you dealing with right now where you wish that your audience would help you get an answer? Whether it's the cover of your podcast,whether it's the name of your next opt-in,or whether it's the color of the couch that you are about to buy, your audience wants to provide their thoughts.

Let them help you make decisions.This will reinforce that they can ask questions and get support from the group as well.

This is a great example of a decision support post where Kim, who's an amazing Boss Moms member,is asking everybody to vote on which podcast cover they like the best.

image

There's 174 comments of members who have an opinion there. This not only helps Kim make a decision but it also creates buzz

and visibility for the podcast she's coming out with,and it gets members to participate in voting.

Posts Your Members Can Copy: Tap Into the Group's Collective Wisdom 

What podcasts are they listening to? What is their favorite book that they're reading? No matter what it is in their life or their business, depending on the topic of your group,you should ask them what they're doing and what they think.

In the Boss Moms group,we found a lot of success asking questions about potty training, sleep patterns, makeup we should use, places we should go,and types of businesses that we should have.

As you're asking opinion questions your members will then get permission to ask those same kind of questions of things they're curious about and want the group to engage with.

In this case, I wanna know which kindsof shows are their kids obsessed with.

You can see that the conversation starts to happen pretty fast,and this is a great way to get your members engaged.

On a side note, this post actually led to a new client. So even when you're posting content that isn't always specific to your business

it can really lead to some great things within your group. 

Posts Your Members Can Copy: Tap Into the Group's Collective Wisdom 

Another great set of questions is to really tap into the wisdom of your Facebook group.

You're gonna have a ton of members that have a vast amount of experience in a lot of different areas of life.

If you are trying to figure out how to potty train your child,how to start a new business, how to create a Facebook page,the best way is to ask for members who've already gone through that experience and have some wisdom to share.

This is a great way for your members to engage and feel valued within your group.This is a great example of a member asking for the collective wisdom of the group.

She wants help with sleep for her son.She goes into the group to get it and there's over 63 members who offer up their expertise and advice to help her get to a solution.

This really helps your group feel connected and get the answers that they're looking for. Here's a pro tip. Don't do daily or weekly prompts in your group from the beginning.

First, create engagement with these really easy, engaging questions and then ask your group what kinds of prompts they'd want.

I know. It's a crazy idea.But when you allow your group to be a part of how the group is actually built,engagement starts to flourish,setting really great boundaries and rules within your group not only help it runs smoothly,but actually really help it grow.

Now, in order to know what kinds of rules to set and how to leverage Facebook's awesome admin assist to help you run your group, check out the next article.