So you want to start a YouTube channel, share your passions with the world, make some money, turn it into a company, and become the next Mr. Beast. But wait a minute. Not so quickly.
First and first, please explain me in the comments why you want to create a YouTube channel,I'll read through and reply to as many of those comments as I can, but in short, and unfortunately, most of you are likely to write about the benefits of starting a YouTube channel, whereas what you should be writing about is the impact you want to have on your intended target audience.
For example, vidIQ's founder is passionate about YouTube education, and YouTube has helped transform vidIQ's owner's passion into a business, which is what he wants to achieve for as many people as possible who watch VidIQ videos. YouTube is a life-changing opportunity for freedom, and I want to help you get there.
So, once again, why do you want to start a YouTube channel?Will you rewrite your comment? So, as you might have guessed, this isn't a post about how to create a YouTube channel.
Instead, in this post, we'll discuss some of the things that you only begin to understand after making a hundred videos or being on YouTube for two or three years, and that's probably as good a place to start as any.
Longevity,It's a bit trite, but I'll say it anyway: YouTube is a marathon, not a sprint.
People nowadays want rapid success, and TikTok has just exacerbated this need, yet long form YouTube content has never been like that.
There are certainly exceptions to these basic guidelines, but chances are you'll produce a hundred bad videos and feel angry because you haven't gotten 100 subscribers after a month.
Breaking news! The creators you watch and appreciate now very certainly went through the same difficulty.
So try to remember that when you start your YouTube channel, you will most likely experience a creative awakening.
You'll learn a lot about content creation in the first several videos, whether it's recording, editing, sound, production quality, writing, presenting in front of the camera, uploading, optimizing, and so on.
But your videos will still be bad, and no one will want to view them. But that's perfectly OK, and here's why.
You study, practice, and perfect YouTube in public, unlike practically everything else you've tried to accomplish in your life.
And if you understand this, you can make as many mistakes on YouTube in public as you want and still be successful.
You're going to be OK. And, because YouTube is a long-term investment, you probably don't want to quit your full-time work as soon as you start your channel. Please bear with me while I use the metaphor of YouTube as a high-interest bank account.
YouTube, you see, takes a highly valued commodity and gradually converts it into concrete cash for creators.
Time is a valuable commodity.
This is nearly always the case, however once you start your YouTube channel, you will invest far more time than you expected.
It's addicting, so much so that you'll not only give up a lot of your time, but you'll also find up paying for it.
To freshen up your set, you'll begin purchasing additional cameras, microphones, and props. You'll buy books, classes, and anything else to increase your skills as a content provider.
All of these will help you become a better content writer in less time.
To begin with, when you monetize your YouTube channel, you'll be putting in a hundred hours and a thousand dollars in exchange for a dollar's return on your first payday.
However, given time, that balance will begin to write itself.
The question is whether or not you have the patience and commitment to do so.
And, to ensure that you truly generate money from YouTube, are you going to take the effort to learn about copyright?
So we'll concede that this is primarily intended at TikTok users, where copyright is more lightly applied.
YouTube is not a creative wild west where you may use any movie clip or piece of music you want in your videos without consequences.
When you utilize someone else's video on YouTube, you're likely to acquire a copyright claim, which means you won't be able to monetise your content, but your channel won't suffer.
Copyright claims, on the other hand, are always one step away from copyright strikes.
And if you receive three of them, your YouTube career is gone before you've even begun.
On top of that, there's something called repetition and recycled material, which is when you take footage from other places and convert them into montages, but YouTube has regulations against that as well.
Again, you'll probably be alright uploading it and hosting it on your channel, but you won't make any money from it.
YouTube, in the end, wants to reward original producers with original material.
Do your homework since you may be liable for copyright violations as soon as you submit your first video.
Another thing you should understand is that when you push this button, YouTube does not truly begin.
If you're merely recording anything and uploading it to YouTube, I'm afraid you're not taking into account the optimization necessary for this content platform.
Optimization comes in many different forms and you might be thinking of the traditional search engine optimization, where you have to consider
what keywords you're including in your tags, titles, and descriptions, and trying to rank your videos as high as possible in search.
And while that can still be important for some channels, what's important for all channels is optimizing your content as much as possible before you even press record.
And that simply starts with the idea. Is what you are about to make actually interesting for the audience you want to watch your content.
Next, and this is something we try to instill in creators as early as possible as a good habit, title and thumbnail.
These are the two things a viewer sees first before they even click on the video,and yet creators often do the title and the thumbnail at the very end of a creative process.
When you're excited to just get started, titles and thumbnails feel like something that you can just leave until the end.
I was the same,and it's taken me thousands of videos and a decade's worth of content creation to realize that this is backwards thinking.
Having a thumbnail and title,or possibly multiple variations before you even press record will help guide your content.
And it also makes that final upload process easy.
and we'll show you how to use all of it in future videos and live streams.
So do make sure to join us on a regular basis.
Now, notice how I didn'task you to do this Well, that's because, #controversial, subscribers as a number are massively overrated on YouTube.
Now, yes, they do have significance when it comes to unlocking tools such as custom URL, a hundred subscribers, the community tab, 500 subscribers,and one of the requirements for monetization,a thousand subscribers.
But if you think subscribers automatically lead to future views, I'm afraid you're sadly mistaken.
Let me explain it to you like this,One of your videos being in a viewer's recent watch history is far more valuable than a subscriber on your channel.
YouTube is far more likely to recommend more of your content to that viewer who recently watched one of your videos than somebody who subscribed to you three months ago but hasn't watched anything since.
That is a classic example of YouTube serving the viewers' needs, not the creators' needs.
And that's why defining your target audience and figuring out why they should watch your videos is one of the crucial first steps to a successful YouTube channel.
And before you even start, sub for sub, posting your comments in other people's videos, promoting your own videos doesn't work.
If you focus on your audience, your community, the subscribers will take care of themselves.
However, something that you will need to take care of on a ongoing basis
is your mental health.
YouTube is a massive platform, over 2 billion, monthly users.
Unfortunately not all of those users are positive.
The truth is you're never going to please everybody and there are some toxic people out there who just want to drag you down no matter what.
And you'll see this trolling, spamming, negativity in the comments of almost all of your videos.
Now, obviously everybody has different coping mechanisms for toxicity on the YouTube platform.
First of all, there is constructive criticism,and that is a good thing.
And if you hear any same type of feedback from multiple sources,there's probably some truth to it.
But when it comes to downright negativity,I know that I can go into the comments and find 10 times as many positive, supportive comments.
And I also accept that no matter what I say or do some people in the comments of our videos aren't ready for our help or simply never want my help.
I'm not gonna waste my valuable time on those people,I'm gonna focus on those who want help and are positive about it.
And if the worst comes to the worst,YouTube does have a few tools that will help you,such as automatically blocking certain words from your comments, hiding certain viewers' omments from your videos, and also increasing the strictness of your comment moderation.
So it removes stuff like spam and negativity,And then there's you.
Did you know you, of it only you on YouTube, make sure people know about?
So why are you watching us right now? Why do many of you come back to watch more of our content? That's what makes us unique.
Viewers are free to watch whoever they watch,and yet they watch certain creators because of their uniqueness.
By all means, get inspired by the best creators on the platform and take the best elements of each of your favorite creators to blend into your own content,but never try and copy anyone verbatim.
You'll always be second best and you're also easily replaceable. This is where we go back to copyright, repetitious, reuse content.
If you source all of your material from someone else and add no transformational effort that makes it uniquely yours, then you're not doing YouTube right.
You have to make people care about the unique value you provide.
Or, TLDR, just be authentic. So when you do start your channel,inevitably you are gonna end up getting some of these,whether I think they are important or not.
But what I do know is important,is building a community,building an audience around those subscribers.
.jpg)
0 Comment:
Post a Comment