I wanted to talk specifically today about Gaming on YouTube because I feel like it's a lot different than creating other types of content on the platform.
Generally speaking, people play games for fun:
- They're something to do after a long day of life, school, your job, and housework.
- They're a way to unplug and relax.
So when you take something you love, like playing video games, and then you add this extra element on top of it, such as creating content with those games, what you've just established is one less way to relax after a long day.
And I believe this is the most common error made by gaming creators.
Because it's games and they're enjoyable, there's this perception that it's somehow different than generating any other sort of YouTube content.
It's this mindset of "I get to play games and make money doing it," and I want to genuinely assist you to accomplish just that.
I want to help gaming creators obtain tons of subscribers, and perhaps even make some money,However, in order to do so, we must first solve five big issues that I see many channels fall into.
The hobbyist mindset
The first one I'd want to discuss is what I'll refer to as the hobbyist attitude, which you may recognize.
So, here's a question for you:
Have you ever searched for techniques to improve your skills as a creator on YouTube or Google?
Because you're reading this, I'm going to presume you're interested in learning more about the game industry.
And with that, I have another question for you, Do you consider this a hobby? Because if you do, I'm going to challenge you to never refer to your gaming channel as a hobby ever again.
If your goal is to grow and even make money one day, then it's time now to swap to having a business mindset.
Don't get me wrong, YouTube is fun, and I want you to have fun doing it, But it's also a grind at times, truly.
And then, after a hard day of grinding, I'd like you to turn to your hobbies so you can unplug and unwind a little.
It's critical to treat YouTube like work right now if you want it to be a career one day.
Money Doesn't Make You a Good Conundrum.
there is an undeniable benefit to spending money to improve your YouTube channel,Whether that's a:
- nice camera,
- microphone,
- some fancy lighting,
- an expensive gaming rig,
all of these things will improve your content, But make no mistake,
Not having those things is certainly not holding you back.
If you're genuinely enthusiastic about something, you'll find a way to make it work, even if all you have is a smartphone at your disposal.
Instead of putting money into improving your gear, I would advise you to spend time and perhaps a little money on developing your skills.
You can buy courses on video editing and thumbnails, but YouTube has a ton of free tutorials on all of those topics:
- Photoshop tutorials.
- Canva tutorials.
You'll need all of these items to improve your content creation skills. You may use that additional time researching, whether it's titles and ideas for your next video, or spending time in gaming communities' discords and subreddits for the games you're creating content for.
Most essential, you should strive to spend some time refining your gaming personality. Pick anything you'd want to concentrate on and get started.
You won't grow a YouTube audience by just pouring money into your channel and crossing your fingers that everything will work out.
Successful innovators have a diverse range of abilities that they are continually honing.
Sure, you may spend money on items and services, as well as software like vidIQ, to make your life simpler.
However, there is no alternative for experience. However, when it comes to accumulating experience, it is also possible to go too far in the opposite direction.
The Time Pit Paradox
And that's where we're gonna talk about what I'll call the time pit paradox, which yes, I totally just made up, but now it's a thing.
With all of the advice I just gave you, I just need to caution you a bit.
It is possible to spend too much time on this in any given day, week, et cetera.
With any endeavor,I think it's important to set aside some time to work towards your goals.
But I also think it's equally important to set aside time to just rest and unplug.
This is where I failed miserably with my first gaming channel, and I wanna help you either avoid the same fate, or if this is already a cycle that you're in, I wanna help you break it right now.
Basically, I got to a point where if I wanted to relax after a long day of making gaming videos, I would turn to my favorite hobby, which was gaming.
I would start playing something, and then I would ask myself, "Why don't I just stream this?" I mean, I'm sitting here anyway at the same desk I record my content.
What would really be the difference? So I did, and that mindset during those livestreams kept me in a state where I was always on, and I was forcing myself to still be an entertainer when I just desperately needed a break.
So what I want you to do to try and avoid this is to pick and choose what your content is about.
In this example, let's say it's a game, Make that game what your channel is about,And then take all the other games you love and save them for you,And then I need you to choose when your content is,What part of the day or week are you setting aside time to work towards these goals? And that includes the self-improvement stuff we just talked about a little while ago.
Don't use the time you should be resting and unwinding to learn how to make better thumbnails,Burning out as a creator has huge consequencesfor not only your mental health, but the growth of your channel.
You need to plan to take breaks, even if it affects your upload schedule,Because if you wait until you need a break, it's already too late.
Now you're looking at taking an extremely long break because you've just hit a wall and you can't go on,Or you're looking at making really subpar content just to keep your upload schedule or your streaming schedule afloat.
If you plan your breaks ahead of time though, you can get to a point where maybe you build up one or two extra videos, and then while you're away,your audience may not even know you're gone.
And making some extra videos, immensely when you come back feeling refreshed and ready to go is a lot easier to do than when you wait until you desperately need a break.
Ooh, you feel that? That's a plan all coming together.
If you approach your channel with a business mindset, and then set aside some time to improve your skills and set aside some time to have a break, I promise the likelihood of failure will decrease dramatically.
if you follow the advice in this article, your next upload could be a viral moment for your channel.
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